Building in the open

AthleticTechLab

A lab building AI-powered training tools.

We make software that learns how you train and helps you get stronger, fitter, and faster — without the guesswork.

The suite

Your AI fitness coach

Personalised training plans, form feedback, and a coach that adapts to how you actually train.

Strength training, forged

A StrongLifts-style logger with an automatic progression engine — every set, every PR, every plate, tracked.